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The Allied Tradition


Serving clients in the agricultural and small business communities of Ontario since 1992.

Located in London, Ontario, Allied Financial Services offers investment and insurance advice that is tailored to your individual needs and objectives. We strive to create an effective, appropriate and personalized investment strategy that is designed to help you reach your financial goals.

Commitment to Value

Our actions are driven by trust, reliability, empathy, prudence, and innovation. We are committed to contributing positively to the quality of our clients’ lives, and their financial future. With respect and confidentiality, we will give priority to your goals and concerns and work exclusively for your benefit.

A Complementary Investment Portfolio and Insurance review will start you on the right track for your financial future. 

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Kirk Baines

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Kirk Baines

Allied Financial Services

Senior Financial Advisor
Manulife Securities Investment Services Inc.

Life Insurance Advisor 
Manulife Securities Insurance Inc.

Kirk Baines heads Allied Financial Services, a unique wealth and risk management firm based in London, Ontario. With over 30 years of experience in agricultural tax and financial strategies, Allied Financial Services offers consultation and strategies to assist clients with wealth management, as well as life and health risk management. Working closely with clients, and other professionals, we assist with wealth, retirement and estate strategies with product solutions tailored to agricultural producers. With a strong and loyal client base, Allied Financial Services does not work on commissions. In fact, since 2004 they no longer charge sales commissions on investment products. This has created greater flexibility to manage client money in this everchanging financial landscape and grow their wealth accumulation faster and safer. 

Kirk and his wife JoAnne have 3 children, 7 grandchildren, and their dog Bowie. They enjoy family time, cooking, walks on the beach and boating. Active in the community, Kirk is on the Board of Directors with Wellspring London, who deliver support services to families affected by cancer. He is also Board Chair of the Gerald C. Baines Foundation, Past Chair of the London Health Sciences Foundation (LHSF) and chaired several committees within LHSF. Kirk was a Past Board Member with LHSC and Children’s Health Foundation. He also was a member of the Robarts Research Board Council. 



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Janine Campbell

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Janine Campbell

Mutual Funds Advisor Assistant to Senior Financial Advisor, Kirk Baines, Manulife Securities Investment Services Inc. 

 Administrative Assistant to Life Insurance Advisor Kirk Baines, Allied Financial Services Limited

Janine joined the Allied Financial team in 2005 bringing with her over 25 years of experience in the administrative field.  With a strong focus on client services, she not only brings extensive experience but also a passion for building client and partner relationships.  Janine continues to work closely with our client base, bringing a personal touch to the business.  To further build on her understanding of our client’s needs and financial goals, Janine obtained her Mutual Fund license in 2017.

Janine enjoys spending time with her 3 children, and 4 grandchildren.  She finds downtime best spent outdoors walking, biking or hiking the many nature trails found in Southwestern Ontario. 

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Tara Robbins

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Tara Robbins 

Mutual Funds Financial Advisor, Manulife Securities Investment Services Inc. 

As a mother and wife Tara brings more than Financial knowledge to our Team, bringing shared ideal of what financial freedom means to families. She understands that wealth management is not just about retirement. She understands wealth management is a holistic approach. It encompasses not just you, but also the people that share your world. University, weddings, RESPs for grandchildren…having the financial independence to hit your milestones on the way to retirement. She understands financial freedom means achieving a better quality of life for you and the people you love. 

Products & Services

Investment Management

The Investment landscape is vast. Our trusted professionals can help  develop a strategy that is right for you


Insurance Risk Management

 Insurance isn't just security, it's a vehicle to maximize your future wealth. Find out how a personalized strategy will work for you


 Integrated Approach

We keep in touch with your alliance of professionals to make sure you're future is on the right track


Call 1-519-673-1686